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Are Affiliate Marketing Services Worth The Cost?
Michalis 'BIG Mike' Kotzakolios

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With affiliate marketing being such big business today, it should come as no surprise that a number of services have arisen to help affiliate marketers make money. While a few of these services are available at no cost, some of them require either a percentage of generated revenue or a flat recurring fee. Are these types of affiliate marketing services worth the cost? Here are some things to consider that may help you answer that question for you.

Some of the services provide a full range of support. That means they handle placing ads, providing links, and in general use the resources at their command to generate portals for traffic to your site. Providing the portals allows them to track the hits that are generated as a result of their efforts, thus demonstrating the effectiveness of their efforts. In many cases, these services generate a significant number of hits that turn into purchases of the goods or services you offer. From this perspective, you can be less concerned about public relations and marketing, and focus your energies and resources on web content and providing excellent service to your customers.

However, if you are the type of person who relishes the challenge of designing your own marketing plan and implementing it yourself, affiliate marketing services that do all the work may not be your cup of tea. If this is the case, you may want to look at services that provide you with the basic tools, but you decide how and when to employ them. Generally, there is little or no cost associated with this approach, and it can work very well, if you have a talent for marketing and sales yourself.

Determining the worth of affiliate marketing services has a lot to do with your style of conducting business, and where your strengths as a business owner happen to be. For persons who are more concerned with designing the look of the business and overseeing its function, a service that handles the marketing completely is an ideal choice. If you are more hands on with marketing, then choosing services that allow you a great deal of leeway in the use of the tools your provide, opt for services that allow you to remain in the driver's seat. In short, the best solution depends on you and what you want for your business.

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